Elite talent agent to the star stylists of high fashion, Susan Price, wanted a chic, understated and minimalist website that showcased her client’s work, front and center.
Fashion websites are usually avant-garde showcases of design work. Resisting the temptation to go big and bold with a kinetic, trendy design and instead, create a sparse, minimalist site that highlight the talent, rather than the agency creates an understated elegance that provides the perfect frame to display the work.
Graphic design, identity design, web development, content management system
We created a day/night feature ensconced within in the menu that allows users to toggle between an all-black or all-white site theme.
We developed a classic brand mark that captured the kind of Vogue magazine/haute couture runway fashion show aesthetic and built a reimagined minimalist site that made the artist, not the agent, the centerpiece of the site.