A passion

for fashion

OVERVIEW

Elite talent agent to the star stylists of high fashion, Susan Price, wanted a chic, understated and minimalist website that showcased her client’s work, front and center.

THE CHALLENGE

Fashion websites are usually avant-garde showcases of design work. Resisting the temptation to go big and bold with a kinetic, trendy design and instead, create a sparse, minimalist site that highlight the talent, rather than the agency creates an understated elegance that provides the perfect frame to display the work.

OUR ROLE

Graphic design, identity design, web development, content management system

Night and day

We created a day/night feature ensconced within in the menu that allows users to toggle between an all-black or all-white site theme.

WHAT WE DID

We developed a classic brand mark that captured the kind of Vogue magazine/haute couture runway fashion show aesthetic and built a reimagined minimalist site that made the artist, not the agent, the centerpiece of the site.