A cut above

the rest


We partnered with veteran New York City-based chef Ian Friedman to establish his brand, culinary services company and collaborate with him on restaurant development, rebranding, interventions and relaunches.


Chef Friedman wanted to parlay his many years of experience as an international chef into a successful culinary services and consultancy business while raising his professional profile via social media, TV appearances and restaurant reinventions.


Brand design and strategy, identity design, web development, motion graphics, social media, art direction

Selling the sizzle

We were proud to collaborate with Ian in developing identity packages, print design, signage, menus, websites and related business collateral for numerous clients from his consultancy business.


We designed his brand mark, identity, motion graphics media kit and built a robust custom web presence around them offering recipes, classes, services, cooking videos, a media kit, newsletter and much more.

An integrated social media campaign was implemented to promote his cooking lessons/classes and meal delivery service with raffles, contest and free offers.

Content production was key with our producing cooking videos, a Kickstarter campaign pitch video for a web series and social media promotions and messaging.